Mazda Premium is the car manufacturer’s newest strategy for the future. If you’re not familiar with Mazda Premium and you’re wondering how it will impact the brand, read on to learn everything you need to know about this exciting venture.
What Is Mazda Premium?
Mazda wants to position itself in the luxury market. To do so, the car manufacturer has created a set of objectives it calls Mazda Premium. These objectives include designing cars that are a joy to look at and even more fun to drive. Thanks to Mazda Premium, you can expect vehicles with more advanced technology and upgraded materials. Mazda believes that these improvements will give its vehicles a higher value, which will also increase brand loyalty.
Say Goodbye to Zoom-Zoom
One of the first changes Mazda made when it began transitioning to Mazda Premium was to replace its tag line. Since 2000, Mazda vehicles were marketed with the “Zoom-Zoom” tag line. However, under Mazda Premium, vehicles will now have the “Feel Alive” slogan. Although it seems like a small change, the new tag line shows what Mazda Premium is all about. While “Zoom-Zoom” was more about how you felt when you were driving a Mazda, “Feel Alive” centers on how the vehicles uplift, inspire, energize, and enrich your life.
New Signature Trims
One place where you can easily see Mazda Premium in action is with the new Signature trims. Vehicles with the Signature trim levels are lavishly appointed with some incredible luxury features, such as genuine wood trim, Nappa leather seats, heated and ventilated seats, and alloy wheels. Not only do these Signature trim level vehicles come with outstanding features, but they also offer an upgrade in performance thanks to turbocharged engines and all-wheel-drive systems.
Designed Around Your Needs
The other major aspect behind Mazda Premium is the transition to vehicles designed around your needs. Looking at a Mazda is meant to stir up an emotional response and leave you feeling inspired. Additionally, when you climb inside a Mazda vehicle, you’ll immediately notice the difference. That’s because Mazda designers are obsessed with control, comfort, and responsiveness. All this equals a driving experience that makes it feel like you’re one with your vehicle.
The Mazda CX-5
If you’re searching for a new Mazda and you’re interested in seeing what Mazda Premium brings to a vehicle, check out the CX-5. The CX-5 is a crossover SUV that offers a striking design and plenty of amazing features. The five-passenger SUV comes standard with conveniences that include a push-button start, automatic LED headlights, and a leather-wrapped steering wheel.
For entertainment, you’ll enjoy an infotainment system that comes standard with a 7-inch touch screen display, Bluetooth connectivity for hands-free phone and audio, and text message audio delivery and reply. The SUV will also help you stay safe thanks to standard safety features that include a rearview camera, Smart City Brake Support, and Blind Spot Monitoring with Rear Cross-Traffic Alert.
If you’re interested in experiencing Mazda Premium for yourself, you simply need to get behind the wheel of one of these amazing vehicles today.
Image via Flickr by RL GNZLZ
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